As we're sure you’ve heard, Indeed officially announced the end of free job posts on their site. And as you might have guessed, we’re getting lots and lots of questions from our clients about what we know…and what they should do.
So what do we know?
- On January 7, 2019, Indeed will no longer display jobs from recruitment-based companies in their organic job listings.
- This affects recruiting firms, staffing agencies, and outsourcing companies that recruit and place people into roles at other companies.
- When this happens, ONLY sponsored jobs from staffing companies will remain on the site.
- Jobs coming from Haley Marketing are not exempt from Indeed’s new rules.
Why did Indeed do this?
According to Indeed’s website: “Indeed continually strives to provide the best possible job search experience for our job seekers. Indeed gives preference to content posted directly by employers, and works to provide unique, good quality job advertisements that connects job seekers directly to employers.” In practical terms, this means that Indeed does not consider jobs from recruitment-based companies to be high-quality jobs.
While we can debate with Indeed about the merit of their claims, the reality is that if you want your jobs on Indeed, you are going to have to pay to have your jobs on Indeed. Sadly, all good things come to an end, and for those companies that have been getting organic listings on Indeed, it’s been a great ride, but the days of free candidates are over…at least from Indeed.
What is Haley Marketing doing to help you?
As your partner in recruitment marketing, we’re working to do all we can to help you find strategies to minimize the impact of Indeed’s policy change. We’ve even reached out to Indeed as for their recommendations to best help you deal with this change, but so far they have not assigned a contact to work with us.
Here’s our game plan to help you:
- Brainstorm recruitment marketing strategies (DONE).
We brought together leaders from our recruitment marketing, SEO, social media and technical teams to brainstorm no cost and low-cost ways to attract talent to your jobs. We developed quite a list of ideas, and see the next bullet to see how you can get access to the list.
- Free education on recruitment marketing strategies.
We’re in the process of writing up all the strategies and tactics we developed. We’ll be posting this to our website, emailing it to clients, and presenting it in a special event webinar. If you want the fastest access, download our new Client App. You can read about the app and access download links for Apple and Android here: https://www.haleymarketing.com/2018/10/08/myhaley-app-staffing-industry-marketing-app/.
- Expand our free job distribution.
While no other website can match Indeed’s reach (at least not yet), we have already identified over a dozen job sites that may be willing to take your jobs for free, and we are in the process of contacting them to expand our job distribution. Today, your jobs are being sent to ZipRecruiter, CareerJet, Glassdoor, SimplyHired, Jooble, Jobfuel, Post Jobs Free, TMPJBS and Zippia. While we can’t control whether or not these sites will display all your jobs, all have agreed to pull in our feed to their sites.
- Expand our social recruiting services.
Facebook jobs. Matched audience advertising. Retargeting. Our performance marketing team is working to expand our range of services to offer you more cost-effective ways to attract talent, bring talent back to your website, and re-engage the talent in your ATS to get more reactivations and referrals.
- Career site / Website optimization.
If we built your website or if you are using our job board software, we want to work with you to find no cost and low-cost ways to get more of the visitors to your site applying to your jobs. Were already implementing strategies for clients that have resulted in increases in job applications ranging from 40% to more than 4,000%!
- Programmatic advertising (spend management).
You’ve probably heard about programmatic recruitment advertising by now. In short, it’s using software to better manage how much you spend promoting your jobs, which jobs sites to use, and which jobs to spend your money on. Programmatic will allow you to better allocate your recruiting investment to obtain 15% to 30% more applications…without spending any more money.
So what’s next?
Give us a day or two to get our list of recruitment marketing strategies and tactics written up. Then you can take the ideas and implement them yourself or contact us to get help reviewing your recruiting challenges and developing a specific game plan for your company.
We’ll have more for you soon!
UPDATE: Indeedmageddon 2018
At Haley Marketing, we’re here to help you, and we’ve written a 38-page eBook filled with recruiting strategies and tactics.