If you want to know how website visitors get to your website, Acquisition Reports in Google Analytics is a great place to look!
There are a few sections of Acquisition Reporting: Overview, User acquisition, Traffic acquisition, and User acquisition cohorts.
The Overview report provides high level information about how users are arriving to your website. It helps show the effectiveness of your marketing channels and the sources that are driving that traffic.
The User acquisition report shows data about how new users are finding and getting to your website.
The Traffic acquisition report shows data and insight into the sources and mediums bringing traffic to your website. The source is the origin of traffic (i.e.. a website or platform). The medium is the category of traffic (i.e. organic, cpc, referral).
The User acquisition cohort report analyzes behavior and shows data about groups of users, or cohorts.
On all of these reports, you can change the data range in the top right by clicking on the dates:
When you scroll down, there is a toggle option to Compare to another time period:
Different Channels
Organic Search: Traffic that comes from a search engine and is an unpaid search result such as Google, Bing, or Yahoo search.
Paid Search: Traffic from search engine ads (ie. Google ads, etc.)
Direct: Traffic where the user typed your URL in their browser or accessed it from a bookmark.
Referral: Traffic from other websites that link to yours. This excludes search engines and social media.
Email: Traffic that comes from an email marketing campaign.
Organic Social: Traffic that comes from non- ad links on social media sites such as Facebook, LinkedIn, Glassdoor, Twitter, Reddit and more.
Display: Traffic from display ads, which includes banner ads.
Affiliate: Traffic that comes from links on affiliate sites.
Other: "Other" traffic is from a source that Google does not recognize within its default system
If you have any questions, please feel free to reach out to Success at success@haleymarketing.com!
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