Application Method: how the application was processed into the system. Did it come through Apply with Zip, Apply with Indeed, etc.
Application Source: the most recent way the candidate was referred to the job they applied for.
Applies/Job: How many applications were submitted per job, on average, and how does that compare to the previous time period.
Candidate Source: the original source of the candidate. The application source may be different with future applications from that candidate - i.e. they first applied from a job on ZipRecruiter, but then they found a job on Neuvoo a couple weeks later - Candidate Source would be Zip, application source for the second app would be Neuvoo.
Channels: groups of sources and mediums that are put together to paint a broad picture of how your traffic got to your site. Examples: direct, organic search, email, referral, etc.
Cost/Apply: The cost of each application, as based on the cost of your Career Portal and number of applications.
Deliveries: any posts that successfully posted to a service. (If 1 post went out to linkedin, twitter, facebook… that would be 3 deliveries.)
Earned Value: This is a weighted average based on the platform, post content and activity. This is a number we estimate it would take for a paid campaign to get this visibility.
Inbound Links: Inbound links are links on other web pages that direct customers and search engines to your web page.
Career Portal Conversion Rate: How many people viewed the job and then actually applied, and how does that compare to the previous time period.
Job Views: How many times were your jobs viewed and how does that compare to the previous time period.
New Visitor: someone who views/goes to your website for the first time.
Organic search: A source of traffic in Google Analytics — one of the ways users get to your website. The term refers to unpaid listings on search engine results pages (SERPs), called organic search results.
Referral: when one website refers traffic to you—resulting in a new user clicking through to your website.
Search Visitor: someone who views/goes to your website after completing a search on a search engine, such as Google.
SEO keywords: the keywords and phrases in your web content that make it possible for people to find your site via search engines. You can see the actual keywords in MyHaley under Website → SEO → Search Keywords
Site Visitor: someone who views/goes to your website.
Traffic Source: where users found your site is known as “traffic sources”. Every referral to a website has an origin, or “source”, and there are many possible sources.
Need additional help? Please reach out to our Client Success Team at success@haleymarketing.com!
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