Application Method: how the application was processed into the system. Did it come through Apply with Zip, Apply with Indeed, etc.
Application Source: the most recent way the candidate was referred to the job they applied for.
Applies/Job: How many applications were submitted per job, on average, and how does that compare to the previous time period.
Candidate Source: the original source of the candidate. The application source may be different with future applications from that candidate - i.e. they first applied from a job on ZipRecruiter, but then they found a job on Neuvoo a couple weeks later - Candidate Source would be Zip, application source for the second app would be Neuvoo.
Channels: groups of sources and mediums that are put together to paint a broad picture of how your traffic got to your site. Examples: direct, organic search, email, referral, etc.
Cost/Apply: The cost of each application, as based on the cost of your job board and number of applications.
Deliveries: any posts that successfully posted to a service. (If 1 post went out to linkedin, twitter, facebook… that would be 3 deliveries.)
Earned Value: This is a weighted average based on the platform, post content and activity. This is a number we estimate it would take for a paid campaign to get this visibility.
Inbound Links: Inbound links are links on other web pages that direct customers and search engines to your web page.
Job Board Conversion Rate: How many people viewed the job and then actually applied, and how does that compare to the previous time period.
Job Views: How many times were your jobs viewed and how does that compare to the previous time period.
New Visitor: someone who views/goes to your website for the first time.
Organic search: A source of traffic in Google Analytics — one of the ways users get to your website. The term refers to unpaid listings on search engine results pages (SERPs), called organic search results.
Referral: when one website refers traffic to you—resulting in a new user clicking through to your website.
Search Visitor: someone who views/goes to your website after completing a search on a search engine, such as Google.
SEO keywords: the keywords and phrases in your web content that make it possible for people to find your site via search engines.
Site Visitor: someone who views/goes to your website.
Traffic Source: where users found your site is known as “traffic sources”. Every referral to a website has an origin, or “source”, and there are many possible sources.
Need additional help? Please reach out to our Client Success Team at firstname.lastname@example.org!