Glossary of Terms


Application Method:  how the application was processed into the system.  Did it come through Apply with Zip, Apply with Indeed, etc.

Application Source:  the most recent way the candidate was referred to the job they applied for.

Applies/Job:  How many applications were submitted per job, on average, and how does that compare to the previous time period.

Candidate Source:  the original source of the candidate. The application source may be different with future applications from that candidate - i.e. they first applied from a job on ZipRecruiter, but then they found a job on Neuvoo a couple weeks later - Candidate Source would be Zip, application source for the second app would be Neuvoo.

Channels:  groups of sources and mediums that are put together to paint a broad picture of how your traffic got to your site.  Examples:  direct, organic search, email, referral, etc. 

Cost/Apply:  The cost of each application, as based on the cost of your job board and number of applications.

Deliveries:  any posts that successfully posted to a service. (If 1 post went out to linkedin, twitter, facebook… that would be 3 deliveries.)

Earned Value: This is a weighted average based on the platform, post content and activity. This is a number we estimate it would take for a paid campaign to get this visibility. 

Inbound Links:  Inbound links are links on other web pages that direct customers and search engines to your web page.

Job Board Conversion Rate:  How many people viewed the job and then actually applied, and how does that compare to the previous time period.

Job Views:  How many times were your jobs viewed and how does that compare to the previous time period.

New Visitor:  someone who views/goes to your website for the first time.

Organic search:  A source of traffic in Google Analytics — one of the ways users get to your website. The term refers to unpaid listings on search engine results pages (SERPs), called organic search results.

Referral:  when one website refers traffic to you—resulting in a new user clicking through to your website.

Search Visitor:  someone who views/goes to your website after completing a search on a search engine, such as Google.

SEO keywords:  the keywords and phrases in your web content that make it possible for people to find your site via search engines.

Site Visitor:  someone who views/goes to your website.

Traffic Source:  where users found your site is known as “traffic sources”. Every referral to a website has an origin, or “source”, and there are many possible sources.


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