What is a hashtag and how do I use it effectively?

You are looking to effectively reach job seekers using your Twitter account, and you want to use hashtags in your Tweet to help reach the right audience. But, what is a hashtag and how do they work? 

Hashtags

From Twitter: "A hashtag—written with a # symbol—is used to index keywords or topics on Twitter. This function was created on Twitter, and allows people to easily follow topics they are interested in."

A hashtag on Twitter can be utilized as a aggregator for job seekers to categorize tweets and easily display relevant information in a Twitter search.  

Additional Information

For more information about hashtags and how to utilize them to reach job seekers more effectively, read this article, Using hashtags on Twitter from Twitter's help center. 

Want to learn more?

At Haley Marketing Group we understand the importance of social media in your overall marketing strategy.Contact our team of social media experts today for more information on how your firm can utilize social media to increase and improve your marketing initiatives.